Mastering Data Mining: The Art and Science of Customer Relationship Management. Gordon S. Linoff, Michael J. A. Berry

Mastering Data Mining: The Art and Science of Customer Relationship Management


Mastering.Data.Mining.The.Art.and.Science.of.Customer.Relationship.Management.pdf
ISBN: 0471331236,9780471331230 | 512 pages | 13 Mb


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Mastering Data Mining: The Art and Science of Customer Relationship Management Gordon S. Linoff, Michael J. A. Berry
Publisher: Wiley




From an art standpoint, an almost infinite amount of information can be used in an appropriate manner. New York, NY: John Wiley & Sons, Inc. From a science standpoint, one cannot hope to do true data mining on web analytics data, due to all the reasons you outline in your post. As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both .. Mastering Data Mining: The Art and Science of Customer Relationship Management book download Gordon S. Chakrabarti, S., Cox, E., Frank, E., Guting, R. Via Scoop.it – Serve4impact: designing design driven operations. DePaul DAMPA is an applied research center dedicated to promoting and supporting research projects, academic programs and industry collaborations in data mining and predictive analytics. Your Price: $50.99- Mastering Data Mining: The Art and Science of Customer Relationship Management. Mastering Data Mining: The Art and Science of Customer Relationship Management. €�Berry and Linoff lead the reader down an enlightened path of best practices.” -Dr.